Amaze Holdings, Inc. (NYSE: AMZE) captured considerable investor attention on Wednesday, witnessing a sharp 53.70% rise in its stock price, closing the session at $10.59. The surge followed a dual announcement from the company involving a significant update to its Board of Directors and a restructuring of its capitalization.
Board Strengthened with High-Caliber Industry Experts
At its annual meeting of stockholders on June 12, 2025, Amaze Holdings announced that Pete Deutschman, Amrapali (Ami) Gan, and Sandie Hawkins had been elected to its Board of Directors. Amaze’s governance structure has been strategically strengthened with these appointments, which align with the company’s growing emphasis on innovation and expansion in the creative economy.
Unique Experience Portfolio
The Buddy Group’s creator, Pete Deutschman, has spearheaded marketing campaigns for well-known companies including Yamaha, American Express, and McDonald’s. In addition to serving as a board member at Project Hope Alliance, he advises other Internet firms.
Former OnlyFans CEO and HOXTON creator Ami Gan has experience growing innovative platforms. She has had executive roles with Quest Nutrition, Cannabis Cafe, and Red Bull Media House during her career.
Sandie Hawkins founded the TikTok Shop initiative and managed TikTok’s U.S. e-commerce division before joining Teikametrics as president. She has also held significant roles at Adobe, Varick, and Rocket Fuel, where she led digital innovation and strategic partnerships.
Development of the Creator Economy and E-Commerce
Amaze’s strategic goal to capitalize on the expanding creator-driven market aligns with the redesigned board. The directors’ experience in digital marketing, platform innovation, and e-commerce is expected to guide the company through its next phase of expansion.
Strategic Realignment Is Reflected in the Capitalization Update
Amaze Holdings confirmed a new outstanding share count of 5,277,810 as of June 16, 2025, in addition to the board appointments. Adjustments for the June 12, 2025, implementation of a 1-for-23 reverse stock split and the conversion of Series D convertible preferred stock into common shares are included in this figure. In keeping with its larger strategic change, the action aims to simplify the company’s financial structure.
